AI Statement

In 2023 technology is moving at exponential speed. We read daily about advances in Artificial Intelligence (AI) and its future workplace potential and disruption.

AI technology has been used in image retouching software for some years, however, the pace and opportunities with AI text to image software has changed the digital landscape.

We are currently training and looking at the potential to incorporate AI into our workflow, and to develop a best practice model that we are morally, ethically and economically comfortable with.

KRD Creative Studio does not condone plagiarism in any form, and does not incorporate plagiarised images or creative output into our work. Nor will we in the future.

Whether AI creative is used as end product, or as a working step in creative development, it can be a useful addition to a digital toolkit. We will release an expanded statement in coming months.

May 2023