Why precise measurements are critical for graphic designers
Let’s talk about measurements. In engineering, manufacturing and scientific applications, measurements deal in thousandths of a millimetre, or smaller. Mechanical engineers use digital Vernier calipers, outside micrometers, pitch gauges and feeler gauges for precise...
A day in the life of a design studio
A design studio is a fast and flexible working environment. Projects vary in size and scope, with often concurrent timelines. The team dynamic is important to keep things running smoothly to ensure we complete projects with upmost quality, on time. As a small studio,...
The Power of Visual Storytelling
Visual storytelling starts for most people with picture books when they’re children. Images form an integral part of the story message. The images and text combine, creating evocative messaging to resonate both intellectually and emotionally. Visual storytelling is...
Design museums and galleries – Part 1
by Kym Ramadge, June 2023 This is Part One of a subjective list of European museums and galleries I have sought and enjoyed for their art, architecture, curation, interpretative signage and ambience. Some focus on design history, some on the cutting edge. Some combine...
Evolving as a designer
This overview is aimed at recent graduates; however, we’ve included general advice based on our experience, suitable for all designers. As you embark on your professional journey, it's important to recognize that the world of visual communication is a dynamic and...
AI beta testing in creative industries
KRD Creative Studio has recently been given access to Adobe Firefly, the Artificial Intelligence offering from Adobe. This is currently in Beta mode, where we can experiment with how AI can integrate within the current workflow and range of Adobe software in...
Craft, Creative, Commercial
Creativity takes many forms. Any human endeavour to produce something that didn’t previously exist, is a form of creativity. You may think that creativity in two dimensions is limited to original arts like drawing or painting, however, design that serves a commercial...
Why is proofreading essential?
What is proofreading? Proofreading is the final stage in the preparation of a document that is to be used by other people. It involves checking for clarity of expression, spelling, punctuation, grammar and consistency in formatting. English-speaking documents are...
What makes designer’s tick?
Graphic design is a profession with eclectic influences. There are strands from fine art, from pop culture, from all forms of media, throw in history, aligned occupations, a dash of experimentation and wide-ranging interests from outside commercial work. Constant...
Planning a website build
Developing a new business website is exciting. It’s the digital home for your business. Just like a real shopfront, you need to be sure that the foundations are secure. Developing a website can be a little bit of a chicken and egg situation. It is literally not there...
Our practical tips for illustrators
Here are our tips for all illustrators, both traditional and digital. If you are starting out, these should help you on the way. If you are experienced, you might pick up a new idea or two. Tips for all artists: Number one is to thumbnail your concepts. Keep these...
Working with graphic designers
Perhaps you’ve never worked directly with a design team? Or you might be a recent marketing graduate wondering how to engage graphic designers, so you speak a common language? Tips for getting the best from your design team You may have experience working with...
Writing a design brief
The aim of a design brief is to ensure both the design team and client are clear on the project outcome and can work with efficiency. It is a project management document and can be likened to a map. Organising your ideas To get your thoughts and briefing started,...
260 Auburn Road
Our studio at 260 Auburn Road Hawthorn has an interesting backstory. Having driven past the building for many years and being intrigued by the design – prior to leasing our tenancy in 2022 – it has been captivating to learn about the building and Prentice Builders,...
Folio choices for an entry level graphic design role
Well done, you’ve done the hard work and your sharp application and CV has landed you an interview. Your CV will have featured a shortened folio of quality examples of your work. Preparing for an interview Now you need to prepare your folio for an interview, either...
CV and job application preparation for graphic design roles
How do you stand out against the flurry of CV’s received for a graphic design position? What information are employers looking for? First step, research the potential employer as much as possible. Are they a fit for your skills? Does the workplace culture fit your...
The Origin of the Serif
All travellers to Rome experience the convergence of history; iconic monuments, fascinating architecture, cobbled streets. A maze of narrow roads and lanes to wander, struck by the placement of fragments, fountains, pillars and parks. Not to mention traffic, tourists...