Agfa Gevaert Vista Packaging

Vista Packaging range for AU/NZ

Concept, design and artwork for Australia/NZ consumer market with elements derived from global brand across all film speeds.

Australia/NZ had primarily hang sell packs in major retailers. Hang sell packs were developed in singles, dual, triple and four packs, comprising a large range, across multiple film speeds of ISO 100, 200 and 400. This differed from Europe, where the film in the original single canister packs was still the primary method of packaging.